
2017, Freelance
I had the chance to lead a full redesign of RON DORFF’s e-commerce platform—guided by a shared taste for minimalism and timeless design.
The mission involved overhauling the visual identity, updating the site to modern standards, optimizing the mobile experience, improving commercial performance, and overseeing the full migration to Shopify.
Front-end development
Back-end development
Sectors
Fashion & Beauty
Disciplines
Business & brand strategy
Creative direction
Motion design
Product & digital strategy
Prototyping
UX & UI design
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