Le Parisien,
Rebuilding the ecosystem of a major news outlet
2020 — 2022, Freelance
I joined Le Parisien during a shift toward in-house digital design. Over nearly three years, I helped define the design vision, structured processes, and led the internal team as Lead Designer.
Key projects included building a scalable Design System, redesigning the homepage, launching live coverage features, and revamping key business pages like subscriptions—always focused on consistency, performance, and smooth collaboration with development teams.
Outcomes
Management & Strategy
- Defined the design vision and structured the team in close collaboration with the Digital Department.
- Advocated for design across teams and the newsroom; introduced rituals, workshops, methodologies, and critique sessions.
- Recruited and recommended five designers and one front-end developer.
- Created, documented, and deployed a Design System in close partnership with development teams.
Design
- Redesigned the web and app experiences: homepage, navigation, article pages, paywall, offer pages, checkout flow, account sections, and more.
- Optimized ad revenue and subscription flows; improved accessibility, web performance, and SEO.
- Developed new editorial verticals and digital services.
- Simplified and improved user journeys and features through user research and testing.
Testimonials
Nicolas is a Lead with a clear vision and great product sense. He is capable of anticipating needs and juggling multiple priorities to design experiences that are intuitive yet truly business-oriented.
Nicolas onboarded me for a role at Le Parisien. My skills aligned perfectly with the product designer position. I created templates, assets, and maintained the Storybook design system developed by his team. This mission was the ideal step from full-time employment to freelancing.
As an illustrator, it's always a pleasure to work with someone like Nicolas: he has a clear vision of what he wants, but is always open to suggestions.
I had the chance to collaborate with Nicolas on ambitious projects, especially at Le Parisien. We redesigned the website and app from scratch and built a foundational Design System together. His recommendations also opened doors for me to work on exciting, varied projects. He's a talented designer who genuinely inspires.
Credits
Creative direction
Illustrations & animation
Sectors
News & Media
Disciplines
Business & brand strategy
Creative direction
Design systems
Motion design
Organizational design
Product & digital strategy
Product design
Prototyping
Team management
UX & UI design
User research & testing
